I am afraid of two very real things in this world: sharks and speaking. It's rare that something I am terrified of keeps me from moving forward and growing, but these two things have done a pretty good job at making sure I don't get near either ... in fact me and the ocean rarely mix. A few months ago I was asked by Jeannie Savage of Details Details Wedding and Event Planning to come speak at a Love Luxe Life luncheon in Orange County.
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“Hiring Heather is like hiring the brain of a bride and the brain of the quiet web geek who codes in the back of the advanced statistics class for fun ... and then you put those qualities inside this dynamo of a badass blonde bombshell and BAM - sit back and wait for the magic to be created!”
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Facebook was all a frenzy yesterday after the news of Instagram's plans to change their algorithm in the coming months ... I know I had my own 'ups and downs' of dealing with the news and I am still very curious about what this will do for The Editor's Touch and my clients going forward - let's just say it: Instagram brings people clients - and if 70% of your followers can't see your posts ... well ... you know.
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On December 15th I had a theory that I hoped would never come true: that one day Instagram would follow the rest of our social media channels and change their algorithm ... and that day is here. Instagram has announced that in the coming months their new algorithm will roll out and you will start to only see things they *believe* you care about.
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"We've been in business 10 years this year and this was the first time we have trusted someone to touch our site, completely without guidance and with full trust in the end result. Not only was the process easy, but she is fast and damn does she know what she's doing! I can say we gave little to no direction and the finished result is easy to navigate and clean, but classic and sophisticated. I would highly recommend Heather for a face lift on your site, especially if you're in the wedding industry. She has years of experience in blogging and working with wedding professionals that gives her an inside track on what sells and what will sell your business. This is of course, not to mention all of the coding, seo, etc (all stuff i don't know how to do!), that makes the site searchable, pinnable yumminess. So go book her. She's busy and filling fast, and rightfully so!"
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First, if you were already considering getting on my calendar I want to tell you that I am now booking for August ... just a little friendly heads up!
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In an industry where 'time' is the key item sold it's important to know how many clients you can take per year and per weekend. Servicing people can be difficult when it comes to this as a lot of us reserve weekends way in advance for our paying clients. Because of this we are also turning away business for those same 'reserved' weekends or weeks and the people who have 'hired us' need to make a commitment of their own for us to set aside that time. Most of us take a retainer in order to seal the deal. Or at least, you should be.
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Are we in the clear yet, are we in the clear yet, are we in the clear yet, in the clear yet good .... with Google?? It's almost been a year since Google announced that their Panda 4.2 update was rolling out ... none of us liked it (unless you were one of the lucky ones who didn't have to redo everything to comply with their new criteria) and we all had to get scrappy and get our websites up to date and quickly!
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Beginning on May 16, 2016, you will receive a new video each event day which covers a key design, planning, or business topic. These beautiful and informative videos were made by our amazing instructors specifically for this event and are not available anywhere else! Each video can be viewed on your own schedule (for up to a year) over and over again, from the comfort of your office or home.
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Nobody likes to feel the loss of business from one year to the next ... it's heartbreaking and scary as a business owner to see your income drop. Some people take the hit hard and become depressed - which is understandable - but I say battle those feelings of fear with actions that can not only create new business but raise your confidence level! Here are some ideas to try if you feel your business is down in 2016:
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Some of you may not realize this, but The Editor's Touch *just* launched last April ... like, less than 1 year ago. I am learning as I go to create a process that not only works for me, but also works well for my clients.
Since the launch of TET I have fallen behind in my projects and have had to push a few clients back from the 'start date' I had hoped for ... and because of that I have devised a plan going forward:
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Last September I was one of the lucky ones to be chosen as a speaker for Pen to Press - a workshop hosted by Copper Willow Paper Studio. It was an incredible experience and I am so excited to announce that I have been asked back to speak for their February 2016 workshop!
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